Writing a killer autoresponder is no easy task! You have to account for many variables and be well in tuned with what your audience wants or desires to have. If it’s selling more books that you have piled up in your living room or being sought after as a “Thought Leader” you will need to make a big impression on everyone that is becoming part of your audience. Having an autoresponder will help you start to establish rapport with all of your new audience members to get them comfortable receiving emails from you.
The key is COMMUNICATION
If you remember back to “How to become a salesperson?” in that blog post I introduced you to the concept of the sales life cycle where each of the sales starts with bonding and rapport. The main purpose of the autoresponder is for your new audience members to get used to having you in their life.
This is where the autoresponder really shines! It’s going to allow you to be able to make that one on one communication with every single member of your community. You can now start building a much stronger relationship that you could scale to as many people that can subscribe to your list.
Here are a couple of suggestions when writing the emails for the autoresponder
Give a quick introduction to who you are but do it in a way that does not focus on you but instead of what you can do for them.
“Hello my name is Rick and I have published 4 books”
“In my books that I have written I have helped over 300 people learn to code.
A new member has signed up to your list for a reason take a couple of sentences and remind them why they will be getting emails from you. If you miss this step people will be wondering why you are writing to them.
Lastly, you will want to deliver on the promise that you gave them for opting into the email list. If that means sending them a PDF a video or whatever your lead magnet might be.
Keep building the relationship that you have started in email one. This would include sharing additional information about who you are and why they should care what you have to say. You can do this a couple of different ways but the easiest to do would be to share a personal story with them to continue to build rapport.
Third Email and beyond
The point of having a mailing list is to have a good pipeline of possible customers that would want to purchase a product or service from you. The only way anyone is going to buy anything from you is if they trust you and know that they are willing to spend their hard-earned cash. This all comes down to knowing what your audience wants or desires to know this will help you build a stronger relationship with your audience allowing you to pitch your product once in a while where ever you might see fit and the only way to accomplish is by being able to communicate the value that you provide to them.